Cookie Policy
This website uses cookies and similar technologies to make things work smoothly, understand how the site is used, and improve the experience over time. This Cookie Policy explains what these technologies are, what they do, and how you can control them.
For more on how personal data is handled, please see our Privacy Policy.
What cookies are
Cookies are small text files that your browser stores on your device when you visit a website. They help websites remember things like your settings, pages you have visited, or whether you are logged in.
Cookies and similar technologies used on this site can include:
- Cookies: Session cookies that disappear when you close your browser, and persistent cookies that stay until they expire or you delete them.
- Local storage: Data saved in your browser to remember preferences or improve features.
- Pixels or tags: Small code snippets that help measure things like page views or how you interact with content.
Cookies set by this website are often called “first-party cookies”. Cookies set by other organisations (for example, analytics providers) are called “third-party cookies”.
Why we use cookies
Cookies are used on this site to:
- Keep the site working: For example, making sure pages load correctly and forms work as expected.
- Improve performance: To understand how many people visit, which pages are popular, and where the experience can be improved.
- Remember preferences: For example, your cookie choices or other simple settings, so you don’t have to set them again.
This website does not use cookies for third‑party advertising networks or to sell your data.
Types of cookies we use
Essential cookies
These cookies are needed for the website to function properly. They are usually set in response to actions you take, such as:
- Loading core site functionality and security features
- Remembering your cookie preferences
- Enabling forms or basic navigation
Without these cookies, parts of the site may not work correctly. Essential cookies cannot be turned off through the cookie controls on this site, but you can still block them in your browser (which may affect how the site works).
Analytics cookies
Analytics cookies help measure how visitors use the site so performance and content can be improved over time. These cookies collect information in an aggregated or pseudonymous form, such as:
- Which pages are visited and for how long
- Links or buttons that are clicked
- The type of device or browser being used (not your name or direct contact details)
On most client sites, the following tools are used:
- Google Analytics: Used to understand how visitors find and use the website. Google may process data on servers outside the UK, but IP addresses can be anonymised and data retention limited in line with UK GDPR settings.
- Microsoft Clarity: Used to see how people interact with pages (for example, via heatmaps and session replays) so that usability issues can be identified and fixed.
Where required, analytics cookies only run after you have given consent through the cookie banner or settings panel.
Optional / additional cookies
From time to time, a website may use extra tools that set additional cookies, such as:
- Marketing or advertising pixels (for example, Meta Pixel or LinkedIn Insight Tag)
- Embedded content (for example, video players, maps, or social media embeds)
If any of these are used on this site, details will be added to this page or shown in the cookie banner or settings panel so you can choose whether to allow them.
Your choices and control
You are in control of non‑essential cookies. Depending on the implementation on this website, you can usually:
- Set your preferences in the cookie banner when you first visit.
- Change or withdraw your consent at any time using the “Cookie preferences” in the footer.
You can also manage cookies through your browser settings:
- Block all cookies.
- Block cookies from specific websites.
- Delete cookies that have already been set.
Links to manage cookies in common browsers can be found in their help sections (for example Chrome, Safari, Firefox, Edge).
If you block or delete certain cookies, some parts of the website may not function properly or may remember fewer of your preferences.
Legal basis and UK requirements
For UK visitors, the use of cookies and similar technologies is governed by the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). In practice this means:
- Essential cookies can be used where they are strictly necessary for the service you request.
- Non‑essential cookies (such as analytics or advertising cookies) require your consent before they are set, unless an exemption applies.
Consent should be freely given, specific, informed and unambiguous, and you can withdraw it at any time.
Updates to this policy
This Cookie Policy may be updated from time to time, for example if new cookies are introduced or the law changes. Any changes will be posted on this page, and the “updated on” date will be updated at the top.
Contact
If you have questions about this Cookie Policy or how cookies are used on this site, please contact:
Tom Carder
info@tomcardermedia.com