Jabulani Coffee
Jabulani Coffee

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Story-led Product Launch

Jabulani Coffee

Jabulani has a powerful story, they’ve just never had it captured. Connecting the motherland of Rwanda to the homeland of the UK, they wanted to capture their story and share it with the world.

Taking ourselves to Rwanda, we immersed ourselves in the local culture and history to really understand the story. Through a powerful documentary, we captured and shared the origin story with the wider audience of Plymouth, the home of Jabulani Coffee. Our imagery now proudly sits in the roastery of the Coffee in Ivybridge, Devon, where buyers can really see the power of where the money goes, not just into the local communities here in England, but directly to the Plantation at source.

Client

Jabulani Coffee

Agency

Brand Biscuit Studio

Production

Tom Carder Media