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Awareness Campaign
Lunas Fund
Luna's Fund wanted to highlight the often-overlooked experience of fathers grieving baby loss, showing how their own emotions and wellbeing are affected while caring for their families.
We developed a thoughtful, visually-driven campaign that follows fathers through their journey of loss, capturing the raw emotion and quiet resilience of their experience. By showing that it’s okay to not be okay, the campaign gave voice to fathers’ grief, offering empathy, understanding, and connection for families navigating an often-overlooked aspect of baby loss.
Client
Lunas Fund
Production
Tom Carder Media
Camera Operations
Josh Foley
