Plymouth Argyle
Plymouth Argyle

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Kit Launch 2024/25

Plymouth Argyle

Plymouth Argyle commissioned a video to launch their 2024/25 kits, engaging fans and driving sales ahead of the new season.

We captured the loyalty, energy, and culture of the club’s fanbase, spotlighting travelling supporters and their love of the ‘away day’. The third kit nodded to the iconic 1996 design but with a modern, edgy twist, and we used cinematic lighting and creative connections to evoke emotion. These two launch videos not only set the tone for the season, but also drove record sales and reached over 400,000 views within the first week.

Client

Plymouth Argyle

Production

Tom Carder Media

Lead Editor

Josh Foley

Script

Shorething Copy